Consumer Behavior and AI in the Retail Environment

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Discuss principles, theories, and concepts important to the study of consumer behavior.
• Assess the application of core consumer behavior concepts in published research.
• Synthesize knowledge of consumer behavior concepts and theories within the consumer research context.
• Apply empirical findings to marketplace strategies.
• Examine the use and effectiveness of artificial intelligence in a variety of retail contexts.
• Use generative AI ethically to assist with a business case study development.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Midterm Examination	80 points
Final Examination	80 points
Business Case Study Development & 5-Minute Narrated PowerPoint Presentation	140 points
Weekly Assignments	100 points
Discussion Leadership (Write-up and Questions)	50 points
Weekly Online Class Participation	120 points
Responses to Peers’ Narrated PowerPoint Presentation	30 points
Total	600 points

Grading Scale:

Percentage	Letter Grade
93 – 100%	A
90 – 92.9%	A-
87 – 89.9%	B+
83 – 86.9%	B
80 – 82.9%	B-
77 – 79.9%	C+
73 – 76.9%	C
70 – 72.9%	C-
< 70%	F

Attendance/Participation:

Your attendance and participation in this course are assessed through three components: (1) the submission of weekly assignments, (2) participation in online class discussions, and (3) responses to your peers' narrated PowerPoint presentations.

Course Materials Purchased by the Students:

Solomon, Michael (2024). Consumer Behavior: Buying, Having, and Being (14th ed.). Upper-Saddle, NJ: Prentice-Hall.