Course Description
Investigation of strategic management approaches of global retail firms. Focus on the importance of culture to successful retailing to diverse global consumers. Prerequisite: Minimum grade of C (2.0) in RCS 264.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Understand the nature and scope of global retailing and how it is influenced by the cultural, economic, and financial environment.
- Understand strategies and tactics related to multichannel efforts employed in a global context and the conditions under which they are most likely to be successful.
- Gain knowledge of the foundation concepts, terms, functions, institutions, and trends in global retail business.
- Identify newly emerging markets.
- Understand the future of global retailing.
- Gain an appreciation of global retailing as a potential career opportunity.
- Conduct the library and field research on specific global retailing topics that are of useful concerns to the retail executives.
- Develop problem solving and analytical skills and make recommendations on how retail industry can improve its practices in a global context.
- Evaluate information obtained from generative AI to determine any inaccuracies, irrelevance, gaps, and missing aspects of selected topics. Consequently, students should be able to propose solutions to improve the outputs provided by generative AI, including applications of the concepts to new situations.
- Use generative AI ethically where applicable to further explain selected topics and assist with a term project.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Final Examination | 150 points |
| Term Project | 250 points |
| Assignments | 100 points |
| Case Studies | 100 points |
| Weekly Online Discussion/Participation | 100 points |
| Total | 700 points |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93 – 100% | A |
| 90 – 92.9% | A- |
| 87 – 89.9% | B+ |
| 83 – 86.9% | B |
| 80 – 82.9% | B- |
| 77 – 79.9% | C+ |
| 73 – 76.9% | C |
| 70 – 72.9% | C- |
| 67 – 69.9% | D+ |
| 63 – 66.9% | D |
| 60 – 62.9% | D- |
| < 60% | F |
Attendance/Participation:
Your attendance and participation in this course are assessed through weekly online discussion and participation.
Course Materials Purchased by the Students:
Cateora, Philip R., Money, R. Bruce, Gilly, Mary C., and Graham, John I. (2024). International Marketing (19th ed.), New York, NY: McGraw-Hill.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.