Visual Merchandising and Product Presentation

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Understand visual merchandising concepts, theories, processes, and techniques in various retail environments.
• Apply strategies for making profitable display decisions for retailers.
• Solve visual merchandising problems by integrating critical thinking and practice.
• Develop retail store displays based upon aspects of store image, merchandise type, target market characteristics, and promotional themes.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Attendance	100 points
Online assignments (10x20pts each)	200 points
Exams (2x100pts each)	200 points
Application project #1	100 points
Application project #2	100 points
Application project #3	100 points
Application project #4	100 points

Grading Scale

Percentage	Letter Grade
93 - 100	A
90 - 92	A-
87 - 89	B+
83 - 86	B
80 - 82	B-
77 - 79	C+
73 - 76	C
70 - 72	C-
67 - 69	D+
63 - 66	D
60 - 62	D-
Below 60	F

Attendance/Participation:

Good attendance is crucial in this class because we only meet twice a week and are learning a 3D software program all semester; therefore, 100 points of your grade will be dependent on your attendance, which will be taken each class period. Mockshop lessons will not be repeated so it is up to the student to catch up if a class is missed.

Being tardy or leaving early is not acceptable. Every time a student is tardy or leaves early, it will be noted and marked as an absence after 3 occurrences. The instructor reserves the right to drop the student from the course after 4 unexcused absences. Written documentation of the excused absences must be presented to the instructor during scheduled office hours within 1 week. The student is responsible for all material covered in class, regardless of the reason of absence. This may include assigned readings, lectures and discussions, visuals, slides, videos and online work.

An excused absence, as defined by the University, is a verified illness, family emergency, religious observance, or University sponsored event. A doctor’s note or letter from an appropriate person verified by the Dean’s office constitutes an excused absence. An excused absence must be reported to the instructor prior to the class meeting by note, telephone, or e-mail to be accepted as an excused absence. An incomplete will only be given for documented illness or death in the family.

An excused absence is not an excuse for a late assignment. Late assignments will only be accepted within one week (7 days) of the due date WITH an excused absence and will incur a one-letter grade deduction.

UNCG allows for a limited number of excused absences each academic year for religious observances required by the faith of the student. Students must notify the instructor of absences in advance of the date of the religious observance. Students are responsible for making up any work that is missed. Written confirmation may be required.

Students who expect to miss one or more class meetings due to participation in university-sponsored activities should notify the instructor(s) at least five class days in advance; arrange to complete all missed work in advance of the absence whenever practicable as judged by the instructor(s); present relevant documentation of participation in a relevant university-sponsored activity to the instructor(s) upon request.

Students who expect to miss more than three class periods of any single course of any kind in a term or more than two consecutive meetings of a laboratory course in order to participate in university-sponsored activities should inform the instructor at the beginning of the course. In the case that the faculty member cannot make reasonable accommodations for make-up work, the student may appropriately be advised to drop the course.

Course Materials Purchased by the Students:

• Pegler, M. (2012). Visual merchandising and display. New York, NY: Fairchild. There are newer versions of this, but you don’t need to purchase them! This is available on Amazon for around $10 used.
• You need to buy and bring a USB drive to class EVERY DAY! This will be used for Mockshop/Visual Retailing throughout the entire semester.