Course Description
Focus on the entrepreneurship knowledge, skills, and career development to enable students to become the architect of his/her future. Notes: Same as ENT 661.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
Develop professional materials that support a sustainable career in music, including biographies, websites, and electronic press kits.
Analyze and evaluate entrepreneurial opportunities within the music and performing arts industries using business planning principles.
Apply market research, financial planning, branding, and marketing strategies to the development of a music-related business venture.
Communicate professional artistic and entrepreneurial identities through written, digital, and oral presentations.
Demonstrate critical engagement with current issues in music entrepreneurship through readings, podcasts, videos, and class discussions.
Course Grading Information:
Activity/Performance Measure | Percentage/Points |
|---|---|
Reading Responses | 15% |
Writing Assignments | 15% |
Professional Website | 30% |
Business Model Project | 30% |
Attendance + Participation | 10% |
Total | 100% |
Attendance/Participation:
Attendance and participation are graded components of this course.
Course Materials Purchased by the Students:
No course materials are required.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.