Creative Copywriting

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Identify examples and purposes of copy, as well as the components that make it effective or destructive.
• Generate engaging, effective copy for various purposes and audiences, and in multiple formats.
• Exchange substantive critique with peers on written work and participate meaningfully in the revision process.
• Explore careers within copywriting and/or develop strategies for clear written communication applicable to an existing career trajectory.
• Compile a polished copywriting portfolio showcasing a range of tones, purposes, and techniques.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Hybrid Coursework Tasks (12 total)	300 points
Midterm Assignment	200 points
Critique Sequence	150 points
Final Project	250 points
Attendance/Participation	100 points
TOTAL	1000 points

Grading Scale:

Percentage	Letter Grade
≥ 93.0	A
90.0-92.9	A-
87.0-89.9	B+
83.0-86.9	B
80.0-82.9	B-
77.0-79.9	C+
73.0-76.9	C
70.0-72.9	C-
67.0-69.9	D+
63.0-66.9	D
60.0-62.9	D-
<60.0	F

Attendance/Participation:

This course meets in person once a week. All students are allowed to miss two classes, for any reason, without incurring a grade penalty. Unless you have accommodations that include attendance flexibility, each absence beyond these first two will result in a 7-point deduction, per absence, from the student's 100-point attendance/participation grade.

Course Materials Purchased by the Students:

An inventive mind, access to a computer and the internet, and Canvas access.

For in-person class sessions: Please bring paper (either in a spiral-bound notebook you’ll use for this class, or a binder with plenty of blank loose-leaf paper) and a writing utensil.