Course Description
Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan. Prerequisite: MKT 422 or MKT 440; major in ACCT, BADM, CARS, CYBE, CYMA, ECON, ECOS, ENTR, FINC, HTMT, HURM, INTB, ISSC, or MKTG.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Apply the basic concepts of marketing and marketing strategy learned in other marketing courses. Get hands-on application of things learned.
- Expand these basic skills through the addition of advanced marketing strategy concepts. This includes list pulls and the creation of marketing pieces.
- Develop a full marketing plan for a business/organization with specific recommendations and marketing pieces.
- Ability to work on your written/oral communication skills and collaborative working.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Case study one | 10% |
| Case study two | 15% |
| Simulation case study | 10% |
| Class Participation | 10% |
| Packback Discussion Posts | 10% |
| Marketing Plan | 45% |
| Two draft submissions | 10 points |
| Draft survey | 2% |
| Content of marketing plan | 85% |
| Oral presentation of plan | 3% |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93–100% | A |
| 90–92.9% | A− |
| 87–89.9% | B+ |
| 83–86.9% | B |
| 80–82.9% | B− |
| 77–79.9% | C+ |
| 73–76.9% | C |
| 70–72.9% | C− |
| 67–69.9% | D+ |
| 63–66.9% | D |
| 60–62.9% | D− |
| 0–59.9% | F |
Attendance/Participation:
Not specified.
Course Materials Purchased by the Students:
- Mimic Marketing Management, included in First Day Complete, get the access code from the Book Store. https://join.stukent.com/join/9E6-6B6
- Packback discussion board.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.