Course Description
Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases. Prerequisite: Grade of C or better in MKT 320; major in ACCT, BADM, CARS, CYBE, CYMA, ECON, ECOS, ENTR, FINC, HTMT, HURM, INTB, ISSC, or MKTG.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
This course provides a practical and theoretical overview of the opportunities and challenges in international marketing. This will be done through the application of marketing concepts in a real-world export marketing plan. The course examines how the differences in international environments induced by economic, trade, political, cultural, legal and other influences necessitate the adaptation of the marketing mix to satisfy global consumers. Alternative international market entry strategies, such as exporting and licensing, are discussed. You will learn to re-think the basic principles of marketing strategy and think of ways of deploying the marketing mix to address global marketing challenges. As you understand concepts, tools and techniques required to compete in global markets, you will also hone in on your research, writing, and communication skills.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Weekly Smart Book Assignments | 15% |
| Weekly Quizzes | 20% |
| Exam 1 | 20% |
| Exam 2 | 20% |
| International Marketing Plan Presentation | 25% |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| ≥ 93.0% | A |
| 90.0–92.9% | A− |
| 87.0–89.9% | B+ |
| 83.0–86.9% | B |
| 80.0–82.9% | B− |
| 77.0–79.9% | C+ |
| 73.0–76.9% | C |
| 70.0–72.9% | C− |
| 60.0–69.9% | D |
| < 60.0% | F |
Attendance/Participation:
Attendance/participation is not a graded component included in the student's final grade for this course.
Course Materials Purchased by the Students:
International Marketing, 19e by Philip Cateora, ISBN: 9781226148637 and Connect access.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.