Course Description
This course offers a comprehensive exploration of the sports industry, focusing on business development and licensing strategies. Students will gain a deep understanding of the key principles, practices, and challenges associated with building successful sports brands and generating revenue through licensing partnerships. Prerequisite: HTM 103 or MKT 270; Junior standing.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Analyze the economic and financial aspects of the sports industry.
- Identify potential sponsorship and partnership opportunities for sports organizations.
- Negotiate licensing agreements and manage licensing programs.
- Understand the legal and ethical implications of sports business practices.
- Apply critical thinking and problem-solving skills to real-world sports business challenges.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Quizzes (8) | 200 points |
| Packback / Discovery Activity | 200 points |
| Exams (8) | 600 points |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 930% - 1000% | A |
| 900% - 929.9% | A- |
| 870% - 899.9% | B+ |
| 830% - 869.9% | B |
| 800% - 829.9% | B- |
| 770% - 799.9% | C+ |
| 730% - 769.9% | C |
| 700% - 729.9% | C- |
| 670% - 699.9% | D+ |
| 630% - 669.9% | D |
| 600% - 629.9% | D- |
| 0% - 599.9% | F |
Attendance/Participation:
Attendance/participation is not a graded component included in the student's final grade for this course.
Course Materials Purchased by the Students:
- Sales and Revenue Generation in Sports Business – David J. Shonk and James F. Weiner ISBN-10: 1492594229 ISBN-13: 978-1492594222
- Packback Integration Packback - The Instructional AI Platform That Improves Student Outcomes
- The required materials will be available for the First Day Complete program
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.