Course Description
This course explores key strategies across social media, SEO and content marketing. Students learn to create and analyze effective campaigns through hands-on-projects and real-world examples. Prerequisite: Grade of C or better in MKT 320.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
This course aims to provide students with comprehensive knowledge and practical skills in digital marketing. By the end of the course, students will be able to understand and apply key concepts and strategies across major digital platforms, including search engines, social media, email, and web analytics. Students will develop the ability to create, execute, and evaluate effective digital marketing campaigns, utilize current industry tools, analyze data-driven results, and ethically engage target audiences in a dynamic online environment.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Digital Marketing Simternship | 300 points |
| Chapter Quiz | 165 points |
| Chapter Strengthen Your Skills (SYS) | 110 points |
| Exam 1 | 100 points |
| Exam 2 | 100 points |
| Exam 3 | 100 points |
| Final Exam (optional) | 100 points |
| HubSpot Content Marketing (CM) Certificate | 35 points |
| HubSpot Digital Marketing (DM) Certification | 30 points |
| HubSpot Search Engine Optimization (SEO) Certification | 30 points |
| HubSpot Social Media Marketing (SMM) Certification | 30 points |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93-100% | A |
| 90-92% | A- |
| 87-89% | B+ |
| 83-86% | B |
| 80-82% | B- |
| 77-79% | C+ |
| 73-76% | C |
| 70-72% | C- |
| 67-69% | D+ |
| 63-66% | D |
| 60-62% | D- |
| 0-59% | F |
Attendance/Participation:
Attendance/participation is not a graded component included in the student's final grade for this course.
Course Materials Purchased by the Students:
No course materials are required.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.