Course Description
This course explores key strategies across social media, SEO and content marketing. Students learn to create and analyze effective campaigns through hands-on-projects and real-world examples. Prerequisite: Grade of C or better in MKT 320.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
This course aims to provide students with comprehensive knowledge and practical skills in digital marketing. By the end of the course, students will be able to understand and apply key concepts and strategies across major digital platforms, including search engines, social media, email, and web analytics. Students will develop the ability to create, execute, and evaluate effective digital marketing campaigns, utilize current industry tools, analyze data-driven results, and ethically engage target audiences in a dynamic online environment.
Course Grading Information:
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93–100% | A |
| 90–92.9% | A− |
| 87–89.9% | B+ |
| 83–86.9% | B |
| 80–82.9% | B− |
| 77–79.9% | C+ |
| 73–76.9% | C |
| 70–72.9% | C− |
| 67–69.9% | D+ |
| 63–66.9% | D |
| 60–62.9% | D− |
| 0–59.9% | F |
Attendance/Participation:
Participation (In class attendance, discussion, and overall contribution + random participation activity opportunities!) 105 points.
Course Materials Purchased by the Students:
“Digital Marketing Essentials” by Larson and Draper. Published by Stukent.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.