Course Description
Introduction to marketing with an emphasis on the marketing mix, market segmentation, targeting, and positioning for consumer and business markets in domestic and international economies. Prerequisite: ACC 201 (or ACC 218), CST 105, ECO 201, ISM 110, and any one of the following: MAT 115, MAT 118, MAT 120, MAT 150, MAT 151, MAT 183, MAT 184, MAT 190, MAT 191, MAT 196, MAT 292, MAT 293, MAT 296; and restricted to students who are Pre admitted to or admitted to majors in the Business School (PACC, ACCT, PBAD, BADM, CARS, PCYB, PCYM, CYBE, CYMA, ECON, PECO, ECOS, PENT, ENTR, PFIN, FINC, PHTM, HTMT, PHUR, HURM, PINT, INTB, PISC, ISSC, PMKT, or MKTG).
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Understand the concepts and terminology of marketing, and the role within the organization and society.
- Understand the consumer decision making process, and tactical and ethical issues that marketers encounter relating to segmentation, targeting and positioning strategies.
- Develop a framework for analyzing and understanding the organization’s marketing mix (4P’s), positioning, branding, and its marketing resources, customers, and competition.
- Apply this framework as the basis of decision-making and resource deployment (i.e., target market selection and marketing mix design) in developing an implementable marketing plan.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Participation: Online Discussion & Contribution (+ all extra credits) | 13% |
| 7 Quizzes | 13% |
| Exam 1 | 12% |
| Exam 2 | 15% |
| Exam 3 | 15% |
| Marketing plan project ** | 16% |
| Marketing Plan project-peer evaluation*** | 16% |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93–100% | A |
| 90–92% | A− |
| 87–89% | B+ |
| 83–86% | B |
| 80–82% | B− |
| 77–79% | C+ |
| 73–76% | C |
| 70–72% | C− |
| 67–69% | D+ |
| 60–66% | D |
| Below 60% | F |
Attendance/Participation:
Not specified.
Course Materials Purchased by the Students:
Marketing, 2024 release edition by Grewal and Levy, ISBN10: 126669143X | ISBN13: 9781266691430. This course requires Connect access
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.