Course Description
This course provides a comprehensive overview of the sports industry, exploring its various sectors, key stakeholders, and the business principles that drive success in sports. Students will examine the economic, legal, and social dimensions of sports, as well as current trends and challenges.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Identify key stakeholders and their roles within the sports industry.
- Evaluate the financial strategies and operations of sports organizations.
- Understand the principles of sports promotion, focusing on media, and measurement.
- Learn how to create a successful social media strategy for your sports organization.
- A clear understanding of ethics in sports management.
- Critically assess current trends and challenges in the sports industry.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Discovery Activity (10) | 100 points | 10% |
| Case Simulations (12) Quiz, Learning Phase, Challenge Phase | 600 points | 60% |
| GM Project (Final Exam) | 300 points | 30% |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 930 - 1000 | A |
| 900 - 929.9 | A- |
| 870 - 899.9 | B+ |
| 830 - 869.9 | B |
| 800 - 829.9 | B- |
| 770 - 799.9 | C+ |
| 730 - 769.9 | C |
| 700 - 729.9 | C- |
| 670 - 699.9 | D+ |
| 630 - 669.9 | D |
| 600 - 629.9 | D- |
| 0 - 599.9 | F |
Attendance/Participation:
Attendance/participation is not a graded component included in the student's final grade for this course.
Course Materials Purchased by the Students:
Knowledge Matters – Case Simulation: Sports Management An integral part of this class is the Knowledge Matters Case Simulations – Sports Management. Please make sure to visit the UNCG Bookstore to get your physical code for Knowledge Matters for First Day Complete.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.