Business Policy and Strategy

Course Description

Capstone case course in top management policy and strategy determination. Students learn to integrate various business functions and to develop skills and judgment in solving problems of the organization as a total system in relation to its environment. Prerequisite: FIN 315; ISM 280; MGT 301, MGT 312; MKT 309, MKT 320; senior standing; major in ACCT, BADM, CYBE, CYMA, ECOS, ENTR, FINC, HURM, HTMT, INTB, ISSC, or MKTG.

Syllabus

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

  • Explain the strategic management process and distinguish among strategic analysis, strategy formulation, and strategy implementation.

  • Analyze a firm’s external environment, including industry conditions, competitors, stakeholders, and broader social, technological, economic, political, and global forces.

  • Assess a firm’s internal resources, capabilities, value-creating activities, and sources of competitive advantage.

  • Evaluate business-level, corporate-level, and international strategies and the trade-offs associated with alternative strategic choices.

  • Examine how leadership, organizational design, governance, ethics, innovation, and implementation influence strategic outcomes.

  • Integrate knowledge from accounting, economics, finance, information systems, management, marketing, and other business disciplines when evaluating organizational problems.

  • Apply strategic management concepts and analytical tools to real business cases, develop evidence-based recommendations, and communicate those recommendations clearly.

Course Grading Information:

Activity/Performance Measure

Percentage/Points

Chapter SmartBook assignments

10%

Chapter quizzes

10%

Chapter discussions

5%

Individual case analyses (2)

20%

Exam 1

15%

Exam 2

15%

Final integrative case analysis

25%

Grading Scale

Percentage

Letter Grade

93–100

A

90–92.99

A−

87–89.99

B+

83–86.99

B

80–82.99

B−

77–79.99

C+

73–76.99

C

70–72.99

C−

67–69.99

D+

63–66.99

D

60–62.99

D−

Below 60

F

Attendance/Participation:

Attendance is not assigned a separate percentage of the final grade. In an asynchronous course, engagement is demonstrated through timely completion of weekly module activities, quizzes, case work, and other graded assignments. Missing these activities will affect the grade through the points associated with the missed work.

Course Materials Purchased by the Students:

McGraw-Hill Connect access for Dess, G. G., McNamara, G., Eisner, A. B., and Sauerwald, S., Strategic Management: Text and Cases, (2026). Connect access includes the eBook, assigned chapter activities, quizzes, and course cases. Students who opt out of First Day Complete must purchase access separately.

Scholarly Perspectives

This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.