Course Description
Overview of the products, services and experiences provided by the various sectors of tourism and hospitality industries, including lodging, restaurants, attractions, destination management. Introduction to the roles of industry managers at all organizational levels.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Identify major components of the hospitality and tourism industry; explore roles of each and its inter-relatedness.
- Describe kinds of operations, organizations, and management practices in the industry.
- Identify and describe career opportunities in the hospitality and tourism industry and explore an individual career plan.
- Distinguish the differences in ownership formats in the hospitality businesses, including franchising, contracted, sole-proprietorship, partnerships, and corporations.
- Develop the service perspective necessary for success in the industry.
- Analyze current and future trends and their impact on the tourism and hospitality industry.
- Understand the principles of modern business and organizational practices in the fields of Tourism and Hospitality.
- Demonstrate critical thinking through the application of analytical tools and techniques for problem solving and decision making in the fields of Tourism and Hospitality.
- Communicate and interact effectively with individuals and groups as necessary for a career in the fields of Tourism and Hospitality.
- Articulate the skills required and career options available in the dynamic and complex fields of Tourism and Hospitality.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Case Study Projects (4) | 100 points |
| Chapter Tests (12) | 750 points |
| Final Exam | 150 points |
| Percentage | Letter Grade |
|---|---|
| 930 - 1000 points | A |
| 900 - 929.9 points | A- |
| 870 - 899.9 points | B+ |
| 830 - 869.9 points | B |
| 800 - 829.9 points | B- |
| 770 - 799.9 points | C+ |
| 730 - 769.9 points | C |
| 700 - 729.9 points | C- |
| 670 - 699.9 points | D+ |
| 630 - 669.9 points | D |
| 600 - 629.9 points | D- |
| 0 - 599.9 points | F |
Attendance/Participation:
Attendance/participation is not a graded component included in the student's final grade for this course.
Course Materials Purchased by the Students:
Textbook: TOURISM: The Business of Hospitality and Travel 6th Edition, ©2018 Roy A. Cook, Cathy H.C. Hsu, Lorraine L. Taylor ISBN: 9780134484488
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.