Program Planning and Evaluation

Course Description

Methods used by health educators to respond to health problems and opportunities. Emphasis on comprehensive program planning that includes assessment, community involvement, intervention selection and development, implementation, and evaluation. Prerequisite: HEA 340 and HEA 366; admission to PUBH major with Community Health Education Concentration; or permission of instructor; Corequisite: HEA 466.

Syllabus

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

  • Describe the components of program planning and evaluation.
  • Apply a social justice lens to address health inequities when planning and evaluating health programs.
  • Critically examine existing health program plans and provide effective feedback on measurable goals and objectives.
  • Identify the function of behavioral theories and health planning models and demonstrate how to incorporate them into the planning process.
  • Identify a diverse range of assessment tools at various evaluation points.
  • Apply program planning and evaluation skills to various contexts within and outside of public health education.

Course Grading Information:

Activity/Performance Measure Percentage/Points
Attendance 15%
In Class Assignments 15%
Quizzes 25%
Final Project: Program Implementation, Marketing, and Evaluation Plan 15%
Final Project: Recorded Pitch Presentation 15%
Final Project: Peer Evaluation 15%
TOTAL 100%

Grading Scale:

Percentage Letter Grade
93 - 100%A
90 – 92%A-
87 – 89%B+
83 – 86%B
80 – 82%B-
77 – 79%C+
73 – 76%C
70 – 72%C-
67 – 69%D+
63 – 66%D
60 – 62%D-
59% and belowF

Attendance/Participation:

This is an in-person class. Attendance will be monitored and determine 15% of the final grade.

Course Materials Purchased by the Students:

McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2023) Planning, implementing, and evaluating health promotion programs (7th or 8th edition). Jones & Bartlett.

Scholarly Perspectives

This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.