Course Description
Provides the knowledge and skills to develop a feasibility plan into a business plan for a new venture, which culminates in a business plan competition. Prerequisite: BUS 300 or ENT 300; Note: Students who have prior credit for BUS 336 may not take ENT 336 for credit.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Develop a feasibility analysis into a business plan.
- Analyze various business entry strategies and examine the effects on their business concepts.
- Identify markets, analyze potential competition, and build customer profiles.
- Develop their oral and written skills by presenting their business plan to a group of community experts for possible license and funding opportunities.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Group Elevator Speech Assignment | 4.88% |
| Peer Evaluations | 9.75% |
| Written Project: Business Plan | 9.75% |
| Business Plan Presentation | 3.65% |
| Syllabus Quiz | 2.44% |
| Individual Elevator Speech Assignment | 2.44% |
| Exam 1 | 24.4% |
| Exam 2 | 24.4% |
| Attendance | 18.29% |
Please, note that 410-point scale grading is different from the percentage grade Canvas system calculates automatically.
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 96%-100% | A |
| 90% - 95% | A- |
| 87% - 89% | B+ |
| 83 – 86% | B |
| 80% - 82% | B- |
| 77% - 79% | C+ |
| 73% - 76% | C |
| 70% - 72% | C- |
| 67% - 69% | D+ |
| 63% - 66% | D |
| 60% - 62% | D- |
| <60% | F |
Attendance/Participation:
Participation points are given to each class for attendance. To earn these points, you must be in attendance when roll is taken and stay for the entire class period. Please, refer to the Evaluation and Grading Policy section for detail
Course Materials Purchased by the Students:
Barringer, B.R. (2014-5). Preparing effective business plans: An entrepreneurial approach. 2nd Edition. Upper Saddle River, NJ: Pearson Prentice Hall and accompanying resource materials. ISBN-10: 0133506975 ISBN-13: 9780133506976*
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.