Communication and Public Relations: Strategies and Innovations

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Define public relations and discuss the role and function of public relations in a variety of contexts.
• Describe and discuss theoretical and practical aspects of the public relations process.
• Identify media used by public relations professionals and discuss the contexts and tactics of their use.
• Identify a variety of career specialties and opportunities within the field of public relations.
• Analyze and deconstruct real world public relations case studies.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Test 1 (T/F, MC)	10%
Test 2 (T/F, MC)	15%
Test 3 (T/F, MC)	15%
PR Case Study Paper (Section 1)	8%
PR Case Study Paper (Section 2)	8%
PR Case Study Paper (Section 3)	8%
Final Exam (Short/Long Answer)	20%
Course Engagement (in class activities, free writing exercises, etc.)	10%
Class Participation (Discussion Boards, paying attention, etc.)	6%

Grading scale: A = 94-100, A- =90-93; B+ = 87-89, B= 83- 86, B- = 80-82; C+ = 77-79, C= 73-76, C- = 70-72; D+=67-69, D= 63-66, D- =60-62; F= 0-59.

Attendance/Participation:

Attendance/participation is not a graded component included in the student's final grade for this course.

Course Materials Purchased by the Students:

Public Relations by Tom Kelleher. Second edition. IBSN: 9780190925093. You can get this used. It will also be available electronically through your course materials on Canvas in a newer version.