Persuasion and Social Influence

Course Description

Theories and practices of persuasion in critically evaluating and creating/composing persuasive messages. Role of ethics in relational, group, and mass mediated persuasive communication.

Syllabus

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

  • Analyze how ethics and values play into a vision of a mindful, multicultural and sustainable society.
  • Understand how the use and misuse of verbal and nonverbal symbols affect our perceptions and behaviors in our everyday interactions.
  • Evaluate the social and psychological aspects of persuasion theory and practice.
  • Evaluate and improve your research and writing abilities
  • Engage in a variety of oral communication experiences evidence, reasoning, and motivational appeals.

Course Grading Information:

Activity/Performance Measure Percentage/Points
Periodic quizzes 60 points
Final quiz 5 points
Response papers (3) 15 points
Final project 10 points
Active participation 10 points

Grading Scale

Percentage Letter Grade
93.5-100A
89.5-93.4A-
87.5-89.4B+
83.5-87.4B
79.5-83.4B-
77.5-79.4C+
73.5-77.4C
69.5-73.4C-
67.5-69.4D+
63.5-67.4D
59.5-63.4D-
Below 59.5F

Attendance/Participation:

Attendance/participation is not a graded component included in the student's final grade for this course.

Course Materials Purchased by the Students:

No course materials are required.

Scholarly Perspectives

This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.