Course Description
Analysis of apparel and related industries from raw materials through consumption. Examination of production and marketing of products, technological developments, and domestic and global market strategies.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Understand and apply frameworks and tools for analyzing an industry and competitiveness of businesses within the industry.
- Analyze and interpret various data to evaluate a business or industry.
- Critically evaluate an industry segment and propose strategic solutions to increase competitiveness of a business within this segment.
- Enhance verbal, written, and visual communication skills to present your ideas.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Assignments (quizzes, discussions, reflections, peer reviews) | 220 points |
| Two simulations | 70 points |
| Industry analysis project | 260 points |
| Total | 550 points |
Grading Scale
| Percentage | Letter Grade |
|---|---|
| 93 – 100% | A |
| 90 – 92.999% | A− |
| 87 – 89.999% | B+ |
| 83 – 86.999% | B |
| 80 – 82.999% | B− |
| 77 – 79.999% | C+ |
| 70 – 76.999% | C |
| below 70% | F |
Attendance/Participation:
The course is delivered in an asynchronous format.
Students are expected to actively participate in the course by completing assignments, contributing to discussions, completing peer reviews, and presenting their work.
No late assignments are accepted. Generous time is given to complete assignments – please plan accordingly. In the case of extenuating circumstances, notify the instructor immediately by email.
Course Materials Purchased by the Students:
The instructor has created a Coursepack from the Harvard Business School resources. The Coursepack includes cases, chapter readings, and simulation games to apply and practice the course concepts. To purchase the Coursepack, you will need to create an account at the provided link.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.