Introduction to the Fashion Industry: From Concept to Consumer

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Explain the key stages of the fashion product development, from initial concept through distribution.
• Identify the key legal considerations that affect fashion businesses.
• Research and analyze fashion trends and forecasts to develop informed product decisions for the fashion market.
• Outline the process of design conception through manufacturing.
• Apply retail distribution and marketing strategies to reach target consumers.
• Identify and explain the proper terminology from the apparel, textile, and related industries.
• Describe and appreciate career opportunities within the apparel, textile, and related industries.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Case Studies/Discussions	500 points
Career Snapshot	50 points
Quizzes	100 points
Exams	300 points
Participation	50 points
TOTAL	1000 points

Grading Scale

Percentage	Letter Grade
≥ 93.0%	A
90.0-92.9%	A-
87.0-89.9%	B+
83.0-86.9%	B
80.0-82.9%	B-
77.0-79.9%	C+
73.0-76.9%	C
70.0-72.9%	C-
67.0-69.9%	D+
67.0-69.9%	D
60.0-62.9%	D-
<60.0%	F

Attendance/Participation:

We have an in-person learning environment where your active participation enriches our class discussions. You'll sign in on our attendance sheet. Please note that signing in for another student is not permitted and would be subject to academic dishonesty policies and procedures.

3 unexcused absences = No impact on your grade.

4-6 unexcused absences= 1 Letter Grade Penalty

7-9 Unexcused absences= 2 Letter Grade Penalties (You will likely have to repeat this course)

Course Materials Purchased by the Students:

Burns, L. D., & Mullet, K. K. (2020). The business of fashion: Designing, manufacturing, and marketing (6th ed.). New York, NY: Bloomsbury Publishing, Inc.