Introduction to Generative AI in Business

Course Description

This course introduces students to Generative Artificial Intelligence and Large Language Models with a focus on practical applications for business. Students will learn the fundamentals and background of generative AI, possible applications, prompt engineering, and ethical considerations. They will also explore real-world applications in various business contexts. Prerequisite: ISM 110.

Syllabus

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

  • Analyze foundational concepts of Large Language Models and Generative AI technologies, including their capabilities and limitations.
  • Apply Generative AI tools to identify and solve common business problems across various functional areas.
  • Create customized AI applications to address specific business needs and enhance decision-making.
  • Evaluate ethical implications and develop frameworks for responsible application of Generative AI in business contexts.

Course Grading Information:

Activity/Performance Measure Percentage/Points
Quizzes 10%
Discussion boards 20%
Assignments 30%
Project 40%

Grading Scale

Percentage Letter Grade
93% and aboveA
90-92.99%A-
87-89.99%B+
83-86.99%B
80-82.99%B-
77-79.99%C+
73-76.99%C
70-72.99%C-
As needed for lack of masteryD+
As needed for lack of masteryD
As needed for lack of masteryD-
As needed for lack of masteryF

Attendance/Participation:

This is an online course, with no required attendance or participation beyond assigned coursework.

Course Materials Purchased by the Students:

Course Packet: available for purchase at the following link https://hbsp.harvard.edu/import/1439396

Scholarly Perspectives

This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.