Course Description
An advanced study into the practice of typographic design and multimedia visual communication. Focus on design systems and on creating imagery for a variety of contexts. Prerequisite: ART 341 and ART 392.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students successfully completing this course will be able to:
- Develop typographic vocabulary and historical perspective
- Refine craft, attention to detail, and digital skills
- Critique readability in text as a form of user experience.
- Evaluate typography’s role in design and its critical role in effective (or ineffective) communication.
- Demonstrate knowledge of design software
- Demonstrate a professional-level proficiency using Adobe InDesign—the industry standard for layout and page design software.
- Design highly readable texts for optimal user experience.
- Organize, manage, and archive project assets and progressive iterations of digital design files in a logical and systematic manner.
- Manage multiple projects and remain flexible and open through iterative practice (multiple revisions).
- Design, formulate, and organize micro-typography with sufficient skill to teach others what you have learned in this course!
- Strengthen critical-thinking, research, presentation, and collaboration skills
- Synthesize all your class experiences in the writing, editing, design, typesetting, printing, and publication of your own book.
Course Grading Information:
| Activity/Performance Measure | Percentage/Points |
|---|---|
| Participation, assignments, and discussions | Approximately 400 points |
There are approximately 400 available points based on earned credit for participation, assignments, and discussions. Standard percentages apply: 90 – 100 % = A; 80 – 89 % = B; 70 – 79 % = C,; 60 – 69 % = D; < 60 % = F. This class uses the + ⁄ − system.
Attendance/Participation:
Participation (25% of total grade)
Participation is worth a total of 100 points. Participation includes attendance and engagement during class meetings.
Ultimately, this is a subjective measure of your overall level of engagement with the course experiences, including your attention and contribution to discussions and peer review opportunities; responsiveness to input on your work from instructor, peers, and guests; and the overarching curiosity, creativity, motivation, and rigor that attend design practice and process.
Course Materials Purchased by the Students:
- A computer with an internet connection, a camera, and audio
- Adobe Creative Suite
- Microsoft Office
- Microsoft Teams
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.