Typographics II

Course Description

This introductory studio functions as a survey of typographic practice across media platforms. Students relate typographic form to reading conventions, expression, visual communication, and reproduction technologies. Prerequisite: ART 341.

Syllabus

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

  • Develop typographic vocabulary and historical perspective
  • Refine craft, attention to detail, and digital skills
  • Critique readability in text as a form of user experience.
  • Evaluate typography’s role in design and its critical role in effective (or ineffective) communication.
  • Demonstrate knowledge of design software
  • Demonstrate a professional-level proficiency using Adobe InDesign—the industry standard for layout and page design software.
  • Design highly readable texts for optimal user experience.
  • Organize, manage, and archive project assets and progressive iterations of digital design files in a logical and systematic manner.
  • Manage multiple projects and remain flexible and open through iterative practice (multiple revisions).
  • Design, formulate, and organize micro-typography with sufficient skill to teach others what you have learned in this course!
  • Strengthen critical-thinking, research, presentation, and collaboration skills
  • Synthesize all your class experiences in the writing, editing, design, typesetting, printing, and publication of your own book.

Course Grading Information:

Activity/Performance Measure Percentage/Points
Participation 25%
Discussions and Assignments 75%

There are approximately 400 available points based on earned credit for participation, assignments, and discussions.

Standard percentages apply: 90–100% = A; 80–89% = B; 70–79% = C; 60–69% = D; <60% = F. This class uses the +⁄− system.

For full credit for each weekly assignment follow the project guidelines, follow all instructions on saving and uploading your work, and submit your work on time.

Participation is worth a total of 100 points. Participation includes attendance and engagement during class meetings. Ultimately, this is a subjective measure of your overall level of engagement with the course experiences, including your attention and contribution to discussions and peer review opportunities; responsiveness to input on your work from instructor, peers, and guests; and the overarching curiosity, creativity, motivation, and rigor that attend design practice and process.

Weekly studio assignments and discussions are worth approximately 10 points each (350 points total).

Attendance/Participation:

Regular class attendance is a responsibility and a privilege of university education. It is fundamental to the orderly acquisition of knowledge. Students should recognize the advantages of regular class attendance, accept it as a personal responsibility, and apprise themselves of the consequences of poor attendance. Instructors should stress the importance of these responsibilities to students, set appropriate class attendance policies for their classes, and inform students of their requirements in syllabi and orally at the beginning of each term.

Course Materials Purchased by the Students:

No course materials are required.

Scholarly Perspectives

This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.