Arts Management

Student Learning Outcomes, Goals, Objectives:

Students successfully completing this course will be able to:

• Describe the core functions of an arts organization (programming, marketing, fundraising, and evaluation) and how they interact to support its mission and/or business objectives.
• Differentiate between nonprofit and for-profit organizational structures in the arts, including how each is funded, governed, and operated.
• Analyze an arts organization's programming and revenue decisions to determine how it sustains itself financially and serves its intended audience or community.
• Evaluate the effectiveness and sustainability of an arts organization's business and operational model, identifying key dependencies and risks to its long-term viability.
• Communicate a professional analysis of an arts organization orally and in writing using the vocabulary and reasoning of the arts management field.

Course Grading Information:

Activity/Performance Measure	Percentage/Points
Business Model Canvas Assignments	60%
Reading and Video Quizzes	20%
Surveys and Guest Speaker Preparation	5%
Attendance	15%
Extra credit	2%

Grading Scale

Percentage	Letter Grade
100% to 94%	A
< 94% to 90%	A-
< 90% to 87%	B+
< 87% to 84%	B
< 84% to 80%	B-
< 80% to 77%	C+
< 77% to 74%	C
< 74% to 70%	C-
< 70% to 67%	D+
< 67% to 64%	D
< 64% to 61%	D-
< 61% to 0%	F

Attendance/Participation:

Attendance is a graded component of this course.

Course Materials Purchased by the Students:

No course materials are required.