Course Description
Introduces foundational skills for successful management, launching and growth of arts organizations. Topics include strategy, organizational structure, new venture launch, entrepreneurship, market analysis, marketing, fundraising and audience engagement. Note: Students who have prior credit for ENT 202 may not take AAD 202 for credit.
Syllabus
Student Learning Outcomes, Goals, Objectives:
Students completing this course will be able to:
Distinguish and describe the major aspects of the field of professional arts administration in non-profit organizations and ownership of entrepreneurial arts-related businesses in America.
Integrate the different aspects of the field of arts administration and entrepreneurship through building and creating a business model.
Analyze the competitive landscape of the arts in its complex market of non-profit organizations and launching and growing entrepreneurship in the arts businesses.
Build on SLO 1 to then constructively criticize current institutional structures in the arts and propose new ideas to create or reorganize structures to improve or innovate in the field.
Distinguish various career paths in arts administration and entrepreneurship.
Course Grading Information:
Activity/Performance Measure | Percentage/Points |
|---|---|
5 sketches about course material | 25% |
OCEI checkpoints, pitch deck + recorded presentation | 25% |
Weekly prep/action assignments | 25% |
Community engagement (attending arts events) | 25% (online only) |
Attendance and participation | 25% (in person only) |
Attendance/Participation:
In-person 202 sections allow up to two absences without penalty
Online 202 sections do not have an attendance policy
Course Materials Purchased by the Students:
No course materials are required.
Scholarly Perspectives
This course engages diverse scholarly perspectives to develop critical thinking, analysis, and debate and inclusion of a reading does not imply endorsement.